New brand director for Line Skis and Full Tilt Boots

Steven Hartl has been promoted to global brand director for Line Skis and Full Tilt Boots, two sub-brands of K2 Sports. Hartl served in the past three years as U.S. sales manager for the two sub-brands. He has worked in the outdoor industry for nearly 14 years with several companies iincluding two and a half years as sales analytics coordinator at Outdoor Research. In his new position, Hartl will work at K2’s Seattle headquarters on product development, graphic design, marketing and sales on a global level.