New Era Cap is opening its fourth European office in Milan. The new operation, like the ones in Paris and Cologne, will report to the European headquarters of the American company in London. New Era Cap will also open its fourth flagship store in London next month, adding to its three doors in North America. This summer, Europe will play a role in the brand’s wider test launch of its new apparel line before its global roll-out in the Fall. It already launched a limited apparel collection in the USA last Fall. The company is also considering adding other categories such as footwear, eyewear, jewelry and watches.