New Era has announced an expanded global licensing partnership with the National Basketball Association (NBA) that makes the brand the official authentic headwear provider of the NBA, the Women's National Basketball Association (WNBA) and the NBA Development League (NBA D-League). The new multiyear deal comes as New Era and the NBA celebrate their 20-year relationship. As from Oct. 27, New Era has been producing headwear for the 2016-17 season, which will be followed by a larger product launch in February 2017 to coincide with the 2017 NBA All-Star Game. Merchandise will be sold at www.NBAStore.com, www.neweracap.com, the flagship NBA Store on Fifth Avenue in New York, all NBA team venues, and at New Era flagship stores and retailers globally.

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