New Era has appointed Charles Poiton as new apparel merchandise manager for Europe, the Middle East and Africa (EMEA). Poiton previously worked for Nike as product manager in the Western European product creation team. New Era presented its first full-fledged apparel line at the Bread & Butter show in Berlin earlier this month. The apparel line will be available in independent stores and at large key accounts from July/August 2013. New Era plans to expand the collection in the future. Sportmaster, which became the company's Russian distributor last July, will be opening 140 store corners in Russia this month. A new store in Paris is also planned for this year. It will be owned and managed by New Era.