Smartwool has announced two changes to its top management team. Corey Stecker, who was promoted to international general manager of sales and marketing last January, has been named global head of sales. Stecker has been with Smartwool since 2016. In his new role, he will be responsible for global wholesale and distribution channels for the U.S., Canada, EMEA and emerging markets. Prior to Smartwool, he held various sales and marketing positions at The North Face Canada, Intrawest and Burton Snowboards. Smartwool’s new global head of e-commerce is Matt Etzler, who joined the company in 2020 as senior manager for e-commerce. In his new role, he will lead and develop the brand’s global digital commerce channels. These roles cover some of the responsibilities held by Scott Bowers, who announced his intention to retire as VF if U.S. sales in late June. Both Stecker and Etzler will report to Smartwool’s brand president, Jen McLaren.

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