Oxbow, the French action sports brand owned by the Lafuma Group, confirmed that its general manager, Baptiste Caulonque, has left the company after less than one year at the helm. Oxbow said that Caulonque had been replaced by Daniel Gemperle, an executive of the Calida group, the Swiss textile company that acquired 15.2 percent of the Lafuma Group in January.
Although this amounts to a minority share, Calida apparently obtained far-reaching rights regarding the Lafuma Group's management: As part of the deal, it was agreed that Felix Sulzberger, Calida's chief executive, would take over from Philippe Joffard at the helm of the Lafuma Group.
Oxbow, which was bought by Lafuma in 2005, has been under pressure for the last two years. Its sales declined by 16.4 percent to €53.5 million for the fiscal year until the end of September 2012, after a decline of 5.5 percent the previous year.
Meanwhile, Sulzberger told reporters after a press conference in Zurich earlier this month that he was giving himself two years to redress the situation at Oxbow, but he added that the measures taken as part of the restructuring plan launched in December were going in the right direction.
More broadly, Sulzberger said that he wanted to focus on the international development of the brands that are most profitable at the Lafuma Group, Millet and Eider. Part of the plan is to open more stores for these two brands in ski resorts.