The Lycra Company, developer of innovative and sustainable fiber and technology solutions for the apparel and textile industry, is showcasing its latest products at Intertextile Shanghai (Aug. 28-30, 2023). The company’s booth will feature three new Lycra brand fibers making their trade show debut.
To meet the market’s need for durable apparel offering more inclusive sizing, enhanced comfort and greater functionality, the company is expanding its Lycra Adaptiv fiber portfolio to include two new fibers for active wear: Lycra Adaptiv Black fiber and Lycra Adaptiv Xtra Life fiber.
Adaptiv Black is for long-lasting activewear and athleisure apparel that helps reduce fiber damage caused by UV rays, sunscreen, and anti-chafing creams that can negatively impact a garment’s fit, functionality and lifespan.
Adaptiv Xtra Life is the solution for durable swimwear and activewear that Lycra says lasts up to 10 times longer than garments made with unprotected spandex, while also providing shaping, dynamic comfort, and a wider fit window to adapt to different body types and enabling easy donning and doffing.
The company is also launching Lycra Sheer Sensation technology in China. This proprietary anti-static version of Lycra fiber was developed in response to consumer insights that indicated sheer hosiery consumers desired a permanent solution to annoying static cling.
Intertextile Shanghai will also be the Asia-Pacific launch pad for a new sustainability campaign from The Lycra Company called “Waste for Good.” The campaign promotes the circular economy in the apparel and textile industry with Coolmax and Thermolite EcoMade technologies.
