My Money Time, maker of the WePulse platform and app, has signed two partnership deals in the past couple of weeks with Wellness Training and, more recently, with Klésia. Wellness Training has also purchased a minority share in the company.
Headquartered in the French city of Biarritz, My Money Time has spent the past five years and about €2 million developing the WePulse platform and app. What separates it from the many other health trackers on the market is the addition of a rewards system fed by a network of partners. The physical activity of WePulse's users – steps taken, for example – is transformed into “Pulse,” the company's proprietary currency. Users can then redeem their “Pulse” with the company's partners, purchasing products or services. In the words of Andy Gugenheimer, My Money Time's well-known founder and chief executive, “their legs become their buying power.”
The deal with Wellness Training is a natural fit, according to Gugenheimer, as each company supplies something the other lacks. While WePulse contributes its rewards system, Wellness Training contributes its “credibility in the medical field.” Indeed, Wellness Training has a fitness tracking app of its own, called Well by Wellness, that also works on a corporate-membership model – but also runs about 100 fitness programs within its client corporations and has a network of about 200 salaried coaches. Headquartered in Paris, the company was founded in 2006 by Félicité des Nétumières and its current chief executive, Michel Rota.
For now, users of the Well by Wellness app will have the option, for a small fee, of signing up for supplemental membership in WePulse and thereby gain access to its omni-channel rewards system. Together, the two companies are serving approximately 500 firms. Both are working on updated versions of their apps and, according to Gugenheimer, will be meeting over the next week or so to set a joint course.
The deal with Klésia, a French non-profit group that deals in pensions and other forms of the social safety net, is the fruit of negotiations begun about eight months ago. Klésia's 3,300 employees will gain access to the WePulse platform. Also the group's key accounts will have access to the platform, under certain conditions, for the benefit of their employees.
My Money Time's clientele – which includes BNP Paribas, Nike, Deliveroo and Batigere – falls into three categories: corporate clients, loyalty programs and “mobility.” The new deals with Well by Wellness and Klésia belong in the first category. One of the companies in the second category is Go Sport, the French sporting goods retail chain, which incorporated the WePulse platform when it scrapped its old loyalty card in favor of the Mercure program, enabling its customers to walk their way into money for sporting goods. The mobility category, finally, is for municipalities and regions, whose citizens and tourists can benefit from WePulse's “motivational levers” – such as group and individual challenges, the omni-channel catalog of rewards, and discounts on admission to swimming pools and theaters.
