New records for Alibaba’s Singles Day

2019-11-28T00:00:00

The gross merchandise value (GMV) generated by Alibaba’s 11th Singles Day hit a record of 268.4 billion yuan renmimbi (€34.7bn-$38.3bn), eclipsing last year’s score by 26 percent, thanks in part to a longer pre-sales period, a larger assortment of discounted products, the extension of the festival to new markets outside ...

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