A Munich-based startup, Sizekick, has launched a new technology to help brands and retailers reduce size-related returns in e-commerce, along with strategic partner and investor Hohenstein.
The newly developed sizing AI is now celebrating market entry, with the technology available for fashion e-commerce stores, with successfully acquired customers including the premium outdoor brand Black Diamond from the U.S.. According to Sizekick, integration in an e-commerce store takes just a few minutes.
The solution takes individual body measurements into account when recommending the right clothing size, with AI-based technology always offering two options to help arrive at the appropriate size recommendation.
With BodyFinder, the AI suggests realistic body shapes to choose from. Alternatively, the video-based BodyScanner option enables a body scan via the smartphone’s video function.
Hohenstein, who have specialized in testing, certification and research of textile products, also supports companies along the value chain in successfully bringing products to market - from sharing new findings from the research to independent testing and certification, to claim support and marketing at the point of sale. This expertise helped the Sizekick team to link accurate body measurements with the right product properties.
