New Zealand Merino launches 100% regenerative wool platform with Icebreaker, Allbirds and Smartwool

2021-02-22T11:03:00

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The New Zealand Merino Company (NZM) will work with Icebreaker, Smartwool and Allbirds and 167 sheep growers in New Zealand to create ZQRX, the world’s first regenerative wool platform. “ZQRX is an important and necessary evolution of our ethical wool program, ZQ,” said John Brakenridge, NZM’s CEO. “Through the adoption ...

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