Next year, Puma will be reintroducing swimwear into its product range in both the sports and leisure categories. The new products will include swimsuits, rash guards, bikinis, boardshorts and trunks, all at “an attractive price point.” The shorts will be made with Repreve, a brand of polyester fibers made entirely from recycled plastic bottles. Sales will begin in Europe, the Middle East and Africa (EMEA) at select retailers and Puma stores and at Puma.com in February 2020. The German brand last released a swimwear line in 2016.
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