Nike and Adidas boast record football sales

The triumph of the Three-striped Spanish team against the Puma-clad Italians in the final of the European football championship in Kiev last night marked a victory for Adidas in the marketing battle among the leading football brands, but the eventful tournament enabled all of them to score in one way ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest