Nike and Ocean Conservancy have launched the Arctic Shipping Corporate Pledge, inviting businesses to join in the commitment to not ship through the Arctic Ocean. Arctic ice is diminishing due to climate change. This opens new ocean routes that were previously unnavigable, but increasing vessel traffic on the Arctic Ocean poses even greater risk of potentially devastating environmental impacts. The Arctic Shipping Corporate Pledge invites companies to commit to not intentionally sending ships through the fragile Arctic ecosystem. The initial signatories of the pledge include Kering, Columbia, Li & Fung, H&M, PVH, Gap, Bestseller, MSC, and Hapag-Lloyd. The pledge's signatories have committed to explore ways to reduce emissions from global shipping and to support the development of precautionary shipping practices across the Arctic Ocean.