Nike has announced the release of a new shoe made for walking, jogging and running, which was developed with insights from workouts logged on the Nike Run Club app.
The new Motiva is the result of observations by the Nike team that the majority of women logging their first workout on the Nike Run Club app were averaging a 13-minute mile. But they weren’t just running at that pace – they were fluctuating between walking, jogging, running, and starting and stopping throughout their activity. This observation sparked an exploration of new ways to better serve this athlete’s unique experience. As part of the process, Nike designers also met with more than 1,000 people whose fitness routine consists of walking, jogging, and running to better understand their needs.
The resulting shoe is designed to help people move with comfort and ease, reducing disruption in stride via an exaggerated rocker, with more cushioning underfoot and a widened forefoot, arch, and toe box.
The Nike Motiva will be available in May at nike.com and in select Nike stores and other specialty retailers.
