Nike Football's new ad campaign, “My Time Is Now,” launched last month during the Champions League final, preparing for the run-up to the Euro 2012 and the London Olympics. The tagline of the campaign is “Don't tell me I have potential,” and it features such Nike football stars as Cristiano Ronaldo, Neymar, Andres Iniesta, Wesley Sneijder, Franck Ribery, Mario Götze, Mesut Özil, Javier Hernandez and Danny Welbeck. The fast-paced film shows a hungry new generation of football players invading the pitch at a game between the Netherlands and France, both Nike-clad teams. The “My time is now” campaign is one of the opening shots in the media offensive to be unleashed by the leading sports brands for this eventful summer. It includes digital, out-of-home and print ads celebrating big names from around the world.

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