Nike Golf Europe has launched a Twitter@NikeGolfEU dedicated to European fans. The global Nikegolf Twitter, with its 440,000 fans since its launch, has already grown an important component of the company's marketing mix around the world. The new NikeGolfEU aims to propose the behind-the-scene stories of Nike's athletes on the European Tour and information on the latest products, such as retail launch dates, sneak previews of new gear and more.

Topics