Nike has announced that it is making available its App in six European countries including Spain, France, Italy, Germany, the U.K. and the Netherlands. The Nike App is meant to provide Nike Plus members, its most loyal customers, with an all-access-pass to a mix of products and services. The app allows users to personalize their online store by adapting it to their specific needs, and to get exclusive product launches and rewards. It also offers shopping tips as well as training and running advice from top athletes. Advantages can vary depending on the region. Members in Paris, for example, receive style advice from top editors while London users can gain access to the top football clubs in town on match days, and users in the Netherlands can use the app to get personalized stitching on their shoes.

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