Nike has extended its “Nike Live” store concept to Long...

2019-11-08T00:00:00

Nike has extended its “Nike Live” store concept to Long Beach, California, and the Shibuya ward of Tokyo. The company opened an “experimental digital-meets-physical retail pilot,” called Nike by Melrose, in West Los Angeles in July of last year. To stock the store, Nike extrapolated from 18 months of consumer ...

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