Nike has just released Atsuma, a sneaker in which offcuts and other scrap materials are rescued to become major components in cut-and-sewn shoes. Both the Swoosh on the medial and the hangtag are cut-outs. The shoe incorporates a recycled sock-liner as well. Nike has said that it is working to prevent all of its waste from contracted footwear manufacturing from entering any landfills. To this end, the company unveiled a new Circular Design Workbook last year.

Topics