Nike has launched Joga-TV, an internet channel for football fans in the USA that features multiple video programs that can be shared among friends. Some of the videos will feature clips of football stars like Thierry Henry and Ronaldo, and others will display children from around the world showing off their moves. The site/channel will have a blog spot called “This is American Soccer” and a running clock that counts down the days until the U.S. team’s first kickoff in this year’s World Cup against the Czech Republic in Germany. Joga-TV is a component of Nike’s global football campaign called “Joga Bonito” (=”Play Beautiful”) that includes the internet channel, advertisements and global-specific football network.