Nike has released a range of basketball socks designed with its new Elite Digital Ink printing process, a proprietary technology that enables the brand's designers to emblazon the Nike Elite sock with high-definition graphics and vivid colors, free of distortion or fading. The first edition of Nike Elite Digital Ink socks features a mix of magenta, cyan, yellow and black in an array of patterns, exaggerated by a bold drip effect. Following the initial launch of this first edition, on June 21, Nike Basketball will roll out a number of Nike Elite Digital Ink socks linked to new footwear drops and to commemorate special occasions.

Topics