Nike has released a semi-autobiographical video ad in the U.K. with Raheem Sterling, midfielder for the Manchester City and England national football teams. The video shows children playing football where Sterling himself used to play as a child, in the shadow of Wembley Stadium in London's northwestern borough of Brent. Sterling's voice-over narration speaks of inspiring the next generation. Sterling won Integrity and Impact Award at this year's Sport Industry Awards, run by Dow Jones Sports Intelligence.

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