Nike has signed a five-year endorsement deal with a 9-year-old child, Shane Kluivert, who has 134,000 Instagram followers. He is the son of Patrick Kluivert, the retired Dutch football player who was briefly a direct of football at the Paris Saint-Germain (PSG) team, also sponsored by Nike. Shane is also a half-brother of Justin Kluivert, who plays for the Dutch Ajax football team.

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