Nike has signed a four-year partnership deal with Tencent that...

2019-03-06T00:00:00

Nike has signed a four-year partnership deal with Tencent that makes the American brand the exclusive, official apparel and footwear partner of League of Legends Pro League (LPL) in China. League of Legends, a popular online multiplayer videogame, is made by Riot Games, a subsidiary of Tencent Holdings. Starting this ...

You’ve read your 2 free articles this month

Register  a free account or login  to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

Register today and unlock 3 more articles each week

See what industry leaders read every day:

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

Register for free

Already a subscriber? Sign in

Ready for unlimited coverage?

Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.

Compare subscription plans

Already registered? Sign in here