Nike has signed the basketball star LeBron James of the Cleveland Cavaliers to a new deal, extending the original seven-year, $90-million agreement he signed when he left high school to go pro in 2003. It has been reported that the new deal is just a slight increase to $100 million ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here