Nike is establishing new strategic business segments (SBUs) focusing on running, football (soccer), basketball, men’s training and women’s fitness. Each unit will be run by a vice president, yet to be appointed. They will all report to Trevor Edwards, promoted to the new role of vice president of global brand and category management. Nike’s sport culture business will continue to be led by Sandy Bodecker, a vice president who will continue to report to Charlie Denson, president of the Nike brand. At the same time, Gary DeStefano, who has been running U.S. operations for the Swoosh, takes on the role of president of global operations, with profit and loss responsibility for the company’s four geographic operating regions—the USA, the Americas, Asia-Pacific and EMEA (Europe, Middle East and Africa). He is replaced in the U.S. post by Craig Cheek, a 16-year company veteran who has been most recently vice president of U.S. footwear operations. DeStefano, Edwards and Bodecker will continue to work with the brand’s product development teams headed up by Eric Sprunk (footwear), Roger Wyett (apparel) and Peter Ruppe (equipment).