Nike is gearing up to open its third House of Innovation in Paris in the next few weeks, after those it already has in NewYork and Shanghai. Taking the place of a former Toyota concession and extra office space, the new flagship store will be located at 79, avenue des Champs-Elysées, in an Art Deco building that has reportedly been sold for €613 million, not far from its current store on the same shopping street. It will be the brand's largest store in Europe, with an area of 4,300 square meters.

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