Nike SB opened a football-inspired pop-up skate park inside Nike Phenomenal House on New Oxford Street, in London, on May 28-31. The skate park was just one of a number of football-themed activities taking place at Nike's Phenomenal House as part of the Risk Everything campaign in the run up to the FIFA World Cup. The park was also supported by an exhibition of photography by Marel Veldman from Nike SB's team recent trip to Brazil. The public was given a chance to ride alongside the Nike skate team in the park. The project is part of Nike SB's “Brotherhood of the Feet” campaign that merges football culture and skateboarding together.

Topics