Nike Shuffles Geographical Structure And Gets Help For Specialty Markets

2009-03-23T00:00:00

To reduce management layers and better focus on core business areas, the Nike brand will be reorganized into six new geographical divisions: North America, Western Europe, Eastern/Central Europe, greater China, Japan and emerging markets. There were previously only four geographical areas: the U.S., the rest of the Americas, Europe/Middle East/Africa ...

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