Nike to renew sponsorship early to end UK Athletics' financial troubles

2023-01-13T15:44:00

Uk Athletics Logo

The Times reports that Nike and UK Athletics are close to extending their sponsorship deal for another ten years. The agreement, which currently runs until 2030, would therefore expire in 2040. The new agreement reportedly involves an up-front payment of future earnings from Nike to UK Athletics. The cash injection ...

You’ve read your 2 free articles this month

Register  a free account or login  to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

Register today and unlock 3 more articles each week

See what industry leaders read every day:

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

Register for free

Already a subscriber? Sign in

Ready for unlimited coverage?

Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.

Compare subscription plans

Already registered? Sign in here