Nike is set to launch its largest mono-brand store in Asia outside of China, in collaboration with Middle East-based retailer GMG, on Singapore’s Orchard Road. The upcoming Nike Orchard store will cover an expansive 2,600 square meters over three floors, offer online-to-offline services and feature exclusive Jordan Brand merchandise.
According to Sanjay Gangopadhyay, VP/GM, Nike Southeast Asia and India, “Nike Orchard Road is a response to the growing love Singaporeans have towards sports. Whether you are running your first mile or your 100th, doing yoga or shooting a game-winning basketball shot, Nike Orchard brings the best of sport to the city and celebrates all forms of movement. It is our region’s newest, biggest sports hub where all athletes belong.”
The sports hub will not only provide a wide range of products but will also offer a customization experience for customers.
