Nike will be the new official kit supplier of the important Liverpool Football Club (FC), starting with the 2020/2021 season. Under the new contract with the European champion and the leading footwear team in the English Premier League, Nike will be paying an annual guaranteed fee of just £30 million (€35m-$39m), less than the £45 million being paid by New Balance, which had been the kit supplier since 2015, but it will also add a royalty of 20 percent on sales of Liverpool jerseys, which could more than double the total intake. New Balance lost a case in a High Court in the U.K. to retain the contract, as the judge agreed that it had no chance of matching the Swoosh's higher distribution and marketing muscle. Nike's multi-year deal, which takes effect on June 1, will see the American brand manufacture and supply Liverpool FC's playing, training and travel wear. Nike will be outfitting the men's, women's and Academy teams, as well as the coaching staff and the Liverpool FC Foundation. The club has never worn Nike in its history. The upcoming partnership with Nike comes as Liverpool FC prepares to move to a new training facility in Kirkby for the 2020/21 season, a project that also includes investment in improved sport facilities for the local community, Liverpool said.

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