2011-06-08T00:00:00
Nike is launching a new global advertising campaign to support its sales in the action sports segment, which the brand wants to double by 2015-16 from last year's level of $390 million. Developed by a creative agency called 72and sunny under the title “The Chosen,” it will target skateboarding, surfing and ...
You’ve read your 2 free articles this month
REGISTER today to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports, C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign-in here.
Site powered by Webvision Cloud