Nike's action sports operations are collaborating with the artist Pushead for the coming fall/winter collection. Shoes, outerwear and apparel from all product segments – skateboarding, snowboarding and surfing – feature his colorful designs. Nike Action Sports restructured its product segments recently in order to concentrate on those three sports groups in general. From fall/winter 2012-13, Nike will introduce a higher-ranking brand logo that applies across skate, surf and snow. Formerly, many small sports plus the snow and surf segment were merged under the logo Nike 6.0, and the skateboarding segment fell under the logo Nike SB.

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