Nike's Jordan brand has signed a sponsorship agreement with the French Basketball Federation, taking the place of Adidas, at least until 2020. According to L'Equipe, the deal is rumored to be worth €2.2 million. Nike had already been the official supplier between 2001 and 2013.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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