E-sports legend Ninjas in Pyjamas (NIP) has announced the launch of its first collection with Italian sports brand Fila. Together, the two brands aim to define the future gaming style for fans and players around the globe.
The NIP x Fila Pro Kit, which made a big splash on social media during the CS:GO Paris Major Championship, is available for purchase now. Part of the collection consists of pants, a zip-up hoodie and a jersey redesigned from NIP’s existing Shinobi Shozoku line. The NIP x Fila collection also includes a new casual line called Omamori, featuring a yukata robe, T-shirts and a hoodie.
The Stockholm-based Fashion Innovation Center (FIC) is behind the technology of the collection’s star piece, the jersey. It features a chip with a unique digital ID embedded in each garment, part of NIP’s plans for a more integrated gamification strategy. “A garment with a digital layer has the potential to create value over time…personal value,” said Laura Rojas Uribe, Director of Innovation at NIP. “The chip not only holds the history of the jersey, from material sourcing to tournament attendance but also helps to maximize the in-real-life esports experience across the NIP world.”
