Nitro, one of the leading manufacturers of snowboards, has reported that in terms of value its sales for 2018 went up by 20 percent from the previous year. In terms of volume, sales increased by 15 percent to a total of 87,000 boards sold to the trade last year. The average price per snowboard increased by 5 percent in 2018. Sales in the U.S., which account for 15 percent of the company's total sales, have been very good over the past three years, and the market still has great potential for growth. Sales in Asia accounted for roughly 15 percent of total sales in 2018. Nitro says it has managed to increase its global market share, as many of the bigger brands, which traditionally manufacture skis, stopped selling snowboards a while ago. Nitro also reported that the sales of children's snowboards in 2018 were up by 20 percent from the previous year. The message that Nitro is currently trying to convey is that snowboarding is possible at all levels. This will be the focus of its marketing and communication strategies. The company is currently working to make its boards and shapes more comfortable, so that older generations will still opt for this sport.

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