No Big Benefits To Adidas From World Cup Sponsorship?

In a study by Survey Sampling International (SSI), more than 5,000 adults in 10 countries answered questions both before and after the World Cup about their awareness of brands that sponsored the event. Adidas was the second-most-mentioned brand that was a sponsor, after Coca-Cola. However, both of those companies were ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.