No Big Benefits To Adidas From World Cup Sponsorship?

2010-08-06T00:00:00

In a study by Survey Sampling International (SSI), more than 5,000 adults in 10 countries answered questions both before and after the World Cup about their awareness of brands that sponsored the event. Adidas was the second-most-mentioned brand that was a sponsor, after Coca-Cola. However, both of those companies were ...

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