Nobody runs faster than Usain Bolt but they can all wear Evospeed, Puma's first multi-category performance range While its leading rivals are getting ready for the European football championships with large-scale football campaigns, Puma is launching an international campaign around its multi-category Evospeed range, starring the Jamaican sprinter Usain Bolt. The film shows athletes like the football player Mario Gomez, the Formula One racing driver Fernando Alonso, the cricket player Yuvraj Singh and the golfer Rickie Fowler all running together on a belt. As the speed increases, they drop off one by one and are left dangling above the belt, while Bolt continues to run at an apparently leisurely jog. Puma said the “light, flex and fit” Evospeed range, to be launched later this week, was its first performance range ever to cover all its sports categories.

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