Nordica has launched a new campaign entitled “It's Family Time,” which features a series of five short videos celebrating the role of skiing in families. The emotional videos show how skiing brings people and families together, creating lasting memories. Each episode in the series is told from a different point of view and tells a unique story. The first episode, for example, entitled “Race Life,” illustrates the life of the extended ski-racing family, which also includes the coaches and teammates of the family as well as the other kids' parents. The second episode, “Mom Stoke,” tells the story of Brooke Froelich, a mom who raises two kids and keeps them active in the winter. More videos will be announced through Nordica's social media channels. The company is already planning to produce season two of the series for 2020/2021.

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