Norrøna takes majority stake in Hvitserk, launches travel company

Norrøna, the family-owned and operated Norwegian outdoor brand that is now the majority shareholder of another Norwegian company, Hvitserk, has announced the establishment of a new travel company, Norrøna Hvitserk Adventure. The tour operator offers year-round tailor-made excursions throughout Norway on foot, on skis or in a kayak, providing unique, ...