Norrøna takes majority stake in Hvitserk, launches travel company

2020-01-25T11:39:00

Norrøna, the family-owned and operated Norwegian outdoor brand that is now the majority shareholder of another Norwegian company, Hvitserk, has announced the establishment of a new travel company, Norrøna Hvitserk Adventure. The tour operator offers year-round tailor-made excursions throughout Norway on foot, on skis or in a kayak, providing unique, ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.