Oakley has announced a partnership with Patrick Mahomes II, the National Football League Most Valuable Player Award (NFL MVP) recipient. Mahomes, 23, turned professional in 2018. He is the first football player to sign an endorsement deal with Oakley. To celebrate the addition of the quarterback to Oakley's roster of elite athletes, the player will be featured in the brand's See It In Prizm campaign. Prizm is the name of an Oakley lens technology that is said to enhance details and thereby improve sporting performance.

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