Oakley has launched an integrated pan-European campaign featuring three motorsport icons: Fernando Alonso, Valentino Rossi and Sebastien Loeb. Carrying a “Change Perspective” tagline, the campaign will show Alonso as a road cyclist, Loeb as a helicopter pilot and Rossi as a rally driver. It will be rolled out across various channels in the U.K., Spain, France, Germany and Italy, building on the more athletic-inspired “Beyond Reason” campaign launched prior to the London 2012 Olympic Games.

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