Oakley is getting involved in baseball through its first licensing agreement with Major League Baseball. The company will produce and market licensed apparel and accessories co-branded with MLB teams, starting with the Los Angeles Angels and the New York Yankees.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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