The Italian Oberalp Group intends to invest more in other Southern European markets in the coming years, according to SAZ. To this end, Marion Alexandre has been appointed to the new position as general manager for South Europe as of June 1, 2021. She is to be responsible for developing the business of the group’s in-house brands - Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt - in France, Spain, Andorra and Portugal. Alexandre joins from Salomon, where she was global commercial manager for the past two years, responsible for the brand’s omnichannel strategy. Prior to that, she spent more than seven years in various positions at Oakley, including stations as national sales manager for France and Benelux. To support and strengthen Alexandre’s role, the Oberalp Group has also expanded the existing showroom of the Dynafit brand in Annecy into a new location where Salewa, Pomoca, Wild Country and Evolv will also find a home for the French market in the future.

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