On July 1, Puma will become the new sponsor and exclusive supplier of the German Handball Federation (DHB), outfitting all coaches, supervisors and referees for both indoor and beach handball. The current sponsorship deal, with Kempa, will be expiring. The new DHB collection of apparel, footwear, accessories, underwear, merchandise and handballs will make its debut this summer. At the national A level, Puma and the DHB will first appear together at the Summer Olympic Games in Tokyo. None of this, however, represents Puma's introduction to German handball. The German company already supplies the Rhein-Neckar Löwen and the women's handball team of Borussia Dortmund in the Handball Bundesliga and such national A players as Julius Kühn, Emily Bölk, Hendrik Pekeler, Franz Semper and Tobias Reichmann.

Topics