One Way has a new distributor in Sweden, which will also handle sales in Norway. The Finnish cross-country ski company had stopped a distribution contract with Nordic Trade for the Swedish market at the end of 2014 and handled the market directly, but the exercise proved to be tougher than expected. One Way parted from its Norwegian distributor last autumn and struck a distribution contract for both markets with a Swedish company based in Goteborg, LL Agencies, which also sells Swenor rollerskis and Rode ski wax. One Way is currently investing in aggressive marketing programs. It will be an official clothing sponsor of the 2017 Nordic World Ski Championships in Lahti. The company recently released its first collection of winter waxes and has thus become an all-round supplier of cross-country skiing products.

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