Andreas Bennert and Lasse Korpi, owners of One Way Sport, have started negotiations on a new ownership structure to obtain synergies in production, distribution and strategic processes, to secure the Finnish company's position as a leader in Nordic sports, and to improve the overall organization. Discussions with two interested parties are still at an early stage.
Bennert has no plans to leave as the company's chief executive, but he feels that the time has come to bring in a strategic investor in order to take the company to the next level. Founded in 2004 and based in the Helsinki area, the One Way markets its products in 28 countries, with a focus on Scandinavia, Russia and North America. It has sales subsidiaries in Germany and Sweden.
One Way has been developing very well in spite of the poor winter 2011/12 season, thanks in part to its diversification into skis, boots and apparel for cross-country ski. It recently added a line of ski wax. The company should close this year with positive results and a sales increase of 40 percent in the Nordic ski segment, taking its total turnover up to more than €15 million. The gross margin has reached a healthy level of 47 percent. Sales should nearly double in the next two years.
Separately, One Way has signed a sponsorship agreement for the FIS Nordic World Championships that will take place in Falun, Sweden, in 2015, and in Lahti, Finland, in 2015. The contract covers the supply of clothing, skis, boots, bindings and poles. The two events will be the absolute highlights in the Nordic ski sector aside from the Winter Olympics due to take place in Russia in 2014 and in Korea in 2018.