One Way Sport, the Finnish brand of Nordic outdoor sports products, has formed a joint venture with 361 Degrees for its production and distribution in China. The two companies said they intend to open 150 One Way stores in the largest cities of mainland China and in Taiwan, to focus on the professional market for outdoor, running, winter sports and cycling products. 361 Degrees, a Chinese sports apparel and footwear brand sold in more than 7,500 mono-brand stores around China, points out that the joint venture will give it access to One Way's expertise in Nordic and outdoor sports products. 361 Degrees is a brand that unequivocally caters for provincial Chinese customers: more than 70 percent of its stores are located in Tier 3 and smaller cities. Based in Xiamen, in Fujian province, the joint venture should formally operate from the beginning of next year, and the One Way stores should start trading from the second half of the year.

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